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Date produced: 1936

Filmmaker(s):

Fred Maytag

Languages:

English

Length:

1400 ft

Format:

16mm

Colour:

B&W

Sound Notes:

Silent

Awards/Recognition:

ACL Ten Best 1936 - Special Class

Description:

"An outstanding example of what may be done with ordinary 16mm. equipment in the factory is to be found in The Story of Maytag, a black and white industrial film made by Fred Maytag, II. The problems of picturing the manufacture of washing machines in complete detail involved some tremendous lighting difficulties. Mr. Maytag handled these with ease, and throughout the film there is the conviction that the clear, clean photography scarcely could be improved. While the film was designed for use within the sales organization, the procedure of manufacture is so clearly pictured that it is not only comprehensible to the layman but interesting as well." Movie Makers, Dec. 1936, 548-549.

Resources:

Discussed in "Practical Films," Movie Makers (Dec. 1936, 530) and Movie Makers (June 1937, 280).

Locations:

  • Newton, Iowa (Filming)

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